• Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.

• Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.

• Promoting your products and services: This is ultimately why you invest in marketing, right?

Using Social Media To Grow Your Brand Awareness

1. Create Brand Recognition

Gaining brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognise. Thankfully, social media allows for easy and effective brand building.

Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.

2. Generate A Conversation Around Your Brand

A strong social media marketing strategy will generate conversation about your brand, products, and partners.

3. Learn How To Connect With Your Audience Through Social Listening

SOCIAL LISTENING is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.

You’ll learn about what they’re struggling with, which can help you create content that addresses those pain points.

You can also identify the tone and language that your target audience uses.

4. Tell Your Brand’s Story

Using social media is a great way to share your brand’s mission and stories. Effective stories can have a great impact on your brand’s image.

5. Provide Exceptional Customer Service That Keeps Your Followers Happy

Customers now expect companies to handle their requests through social media.

A strong investment in customer service can build meaningful relationships between your company and your customers.  Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. 

6. Build Customer Loyalty

Customers follow and interact with the brands they enjoy.

If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they are loyal customers, they will increase your traffic.

 7. Establish Your Brand As A Topical Authority

Topical authority means your business is a trusted source of information on a given topic.

The more you use social media to post relevant content, the more search engines will pick up on your authority on that subject.

This can make you become the “go-to” authority for a specific topic. The more authoritative your page is, the more traffic will increase.

8. Driving Conversions

Add calls to action: A call to action is helpful because it motivates your customer to do something. They feel empowered to purchase your product.

9. Keep Your Customers Up-To-Date

Social media is one of the best and easiest ways of keeping your customers updated with your new products or upcoming events. If your business makes a huge announcement about a new product or an exciting event, it will catch on and get people excited.

10. Communicate With Customers About Niche Topics You Both Love

Facebook alone has over 620 million groups. Chances are that your target market is in a few of those. Finding those groups and getting involved can help you help your audience.

You can also follow people who are posting about subjects in your industry. If they like what they see in your company, they’ll follow you back. The majority of customers are more likely to purchase your product after they follow you.